Robert A. Bull
Founding Member & CEO
A recognized operations and technology thought leader and award-winning C-Suite executive, Robert Bull created the AdminaHealth portal and drives the company’s strategic vision. He is also the CEO and a founding partner of Salus Finance, which helps self-funded companies streamline healthcare-related expenses and supports companies transitioning into self-funded plans.
Robert previously led product development and operations as COO for both AdminaHealth and Salus Finance. He served as the Director of Enterprise Services for Recovery Auditing Company Connolly LLC, managing a team of 47 people across nine locations and three countries, and led the IT integration of Connolly’s acquisition of iHealth Technologies in preparation for their IPO as Cotiviti. As General Electric Asset Management’s (GEAM) Senior Program Manager of Global Computing, Robert oversaw a team of 93 employees based in 13 countries and 17 locations. He received numerous awards while there, including the CIO Award and the CEO’s ”Above and Beyond Award,” the highest honor presented at GEAM.
A frequent speaker at industry conferences and events, Robert served as keynote of Knowledge10 (Service-now.com) in San Diego, CA. He has also been a featured speaker at GE Global Infrastructure Services (GIS), GE Technical Services Group (TSG), CompuCom’s Executive Roundtable, and the SAP Conference, Sapphire Now + ASUG, among others.
Chief Technology Officer
A recognized C-level technology executive for over 20 years, Neil Kaufman joins AdminaHealth with a track record of enabling companies to fully realize their business, product and technology strategies. His accomplishments include the building and leading of world class IT and software solutions organizations and services. Characterized by his peers as a refreshingly candid, creative and forward-thinking leader, Neil is adeptly attuned to the customer’s business, and taking a practical approach to building solutions that precisely meet those needs at the “speed of business”.
Neil was previously Chief Information Officer at Drayer Physical Therapy Institute, presiding over their merger and integration with Upstream Rehabilitation to vault the combined entity to the Top 3 provider of outpatient physical therapy with over 600 locations nationwide. Neil paved the way for development of critical business intelligence, electronic medical records, and customer portal applications, as well as plug & play partner integration capabilities that facilitated revenue channel growth and partnerships that contributed significantly to the company’s bottom line growth.
Prior to that, Neil served in various C-level roles for midsize companies and divisional CIO roles for divisions of large companies in financial services, P&C insurance, health care and telecommunications. Neil has leadership experience spanning Fortune 500 to early stage startup, as well as having served across CIO/CTO practitioner, consultant and vendor-side roles. Interestingly, Neil was involved on a strategy consulting basis with the early launch of Salus Finance back in 2014. Neil has spoken at numerous industry conferences and events, written articles and has been covered in the media for his IT and software solutions expertise and successes on several occasions.
Chief Sales and Marketing Officer
An industry-recognized sales and marketing leader for over 20 years, Frank Bianchi brings a track record of digital transformation, platform modernization, process automation, and analytics expertise to AdminaHealth. He has enabled health care, insurance, and employee benefit firms to achieve competitive differentiation, improve customer experience, reduce costs, and meet regulatory requirements.
Frank has experience building and scaling enterprise software, consulting, and outsourcing organizations for a diverse set of customers. He has successfully leveraged a unique combination of skills considering industry, process, and technology requirements. His teams have been recognized by industry analysts for vision and performance, with Everest being the most recent recognition for Digital Transformation in Healthcare in 2019.
Frank’s success includes supporting the Fortune 500, enterprise, SMB, and public sector segments. Previously, Frank was SVP Sales at Virtusa leading their Emerging Healthcare practice. Frank successfully managed several healthcare and insurance modernization and transformation initiatives for contact center, claims, new business, enrollment, provider credentialing, billing, compliance, and payments. Prior to that, Frank served in various executive sales and practice leadership roles for software, systems integration, and global outsourcing firms in healthcare, insurance, retirement, wealth management, employee benefit, and financial services.
Frank received his Master’s in Healthcare Administration from NYU’s Graduate School of Public Administration.
Chief Information Security Officer
A results-driven business leader, Laura Bull has a passion for exceeding excellence in customer service, team member development, and organizational performance. As Chief Information Security Officer at AdminaHealth, Laura establishes information security policy and directly oversees training for security awareness/HIPAA for internal team members and third party vendors.
Laura has more than two decades of experience in client services, management, and developing employee talent. She provides effective solutions with the ability to successfully identify innovative approaches to maximize optimum results. Previously AdminaHealth’s Director of Business Development, Laura fostered relationships with current clients and prospective leads and implemented processes to enhance the sales cycle. She honed her management skills at a multinational corporation providing a global workplace.
Joan M. Asher
Chief Operating Officer
With dual citizenship in the U.S. and Europe, Joan M. Asher has an established career of over 25 years working in financial services and investment management firms. She has worked for several top-tier financial institutions that have included private equity, hedge funds, fund of funds, broker/dealers and capital markets. Her industry background has culminated in a broad scope of experience which has given her a bird’s-eye-view critical to the times.
Throughout her career, Ms. Asher has transacted with numerous financial institutions, custodians, fund administrators, legal teams and clients in the U.S. and abroad in a variety of investment related activities.
Her extensive experience in the industry has allowed her to play a critical role in deal negotiations, compliance and governance, risk management, operational due diligence, and the oversight of third-party service providers. Her operational standard of excellence has enabled her to keep a keen eye on the balance sheet and regulatory climate without losing sight of a firm’s overall strategic objective.
Ms. Asher is a Certified Investment Fund Director and an Investment Adviser Certified Compliance Professional. She is a member of the advisory board for EndowBridge Capital and Harness All Possibilities. She graduated from Fairfield University’s Charles F. Dolan School of Business with a Bachelor’s Degree in Finance.
Director, Customer Success
Tim is a hands-on leader with over 15 years of experience delivering results across regulatory compliance, hedge fund operations, project management, and IT. Throughout his career, he’s always positioned himself at the intersection of technology and business, driving delivery of cross-functional strategic objectives while emphasizing consistency, discipline, and precision in execution.
Tim previously served in multiple roles at Compliance Solutions Strategies (formerly Advise Technologies), a regulatory reporting solutions provider for top asset managers. His latest title was Director of Operational Best Practices and Data & Analytics. Throughout his tenure at Advise/CSS, Tim established and led the Managed Services group, expanding the company’s offering into the services domain, guiding high-value and high-complexity implementations, and steering recovery of at-risk client engagements.
In addition, Tim co-managed the company’s Regulatory Best Practices group, advising clients on the interpretation and implementation of best practices for regulatory reporting while co-authoring regulatory reporting manuals and working closely with clients.
Tim holds Master of Business Administration in Strategy and Financial Instruments from NYU Stern School of Business. He is also a CAIA charter-holder and PMI-certified Project Management Professional.
Director, Sales & Marketing
As Director of Sales and Marketing, Christian Morris drives visibility and educates the various members of the benefits and insurance ecosystem on the value of the AdminaHealth platform.
Christian brings more than 15 years of business development and entrepreneurial leadership experience in technology, media, and publishing. Prior to joining the AdminaHealth team, he was Managing Partner of Smartpath Labs; a boutique software development and business advisory firm primarily focused on assisting early and mid-stage technology organizations. Christian has also held senior sales and marketing positions in software, publishing, and media organizations in both Europe and the US.
Beyond his professional career, Christian has a strong interest in community service, currently serving as Board Chair for Family ReEntry; a Connecticut-based non-profit organization offering programs for individuals and families impacted by the criminal justice system. Past non-profit involvement includes the Entrepreneurial Council of CTNEXT and Sound Affects, an organization dedicated to transforming how the war on cancer is fought and financed.
Director, Marketing & Communications
Jenny oversees all the outward-facing communications and strategic marketing strategy at AdminaHealth. She brings over seven years of experience in leading digital and traditional marketing initiatives. She previously served as the Director of Marketing & Communications at Hyde School, a private boarding high school in mid-coast Maine. Her key responsibilities in this role were brand stewardship, implementing marketing automation, digital marketing, content creation and curation, graphic design, and website management. She has also done consulting work to help growing businesses develop competitive brand identities and strategic marketing plans.
Jenny holds a Master’s degree in Brand Development from Bath Spa University’s School of Art and Design and a Bachelor’s degree in Studio Art from Smith College.
Sr. Software Engineer
Kory brings almost two decades of experience in the software engineering field. His diverse professional background ranges from consulting services, manufacturing, healthcare, banking, fiber optic networking, and the federal government. This wide range of experience is leveraged in the analysis of and solution to every challenge he is charged with.
Kory was previously at FreedomPay, part of two large development teams involved in all aspects of the company’s external-facing credit card processing systems and portal. This included maintaining and enhancing existing database applications, as well as the development of new products and services.
Prior to that, Kory consulted for Drayer Physical Therapy Institute as a senior software engineer on their internal portal, and database application developer in the redevelopment of their existing data warehouse. Beyond Drayer, he served the federal government as a senior software developer consultant in the US Department of Homeland Security and in the manufacturing sector with Astor Chocolate Corporation in the development of their enterprise resource and planning (ERP) system.
Sales and Marketing
Michael has over twenty-five years experience as a senior leader in the technology industry. He leverages his diverse background and deep expertise to build revenue-producing client and partner relationships for AdminaHealth, the industry’s only SaaS-based billing solution. His broad business experience enables him to optimize Go To Market plans that drive new services, increase sales/revenue, improve margins, and reduce Cost of Sale, while improving the customer experience. He has developed Direct/Indirect Channels and Alliance Programs and Playbooks that have become the standard framework for companies needing to build meaningful, revenue-producing business. Michael’s industry focus includes everything cloud, managed services, software, hardware and telecomm/networking.
Prior to AdminaHealth, Michael CoFounded and was CEO of the industry’s first self-service Software Defined Networking platform where he led all sales, business development, marketing and fund raising. In prior senior roles, Michael was global leader of engineering, sales, marketing, channels, product and support teams, CoFounder of a boutique investment bank rooted in technology, and Board Director of public and private technology companies. He has proven results in both large enterprise and entrepreneurial environments and is known by peers as a focused leader rooted in integrity, candor, persistence and care for those he works with.
Customer Success Manager
Kathy Cravinho ensures that all AdminaHealth users have uninterrupted support and communication they can rely on. She brings two decades of experience in client services to her roles as Manager of Customer Relations and Administration at AdminaHealth and Salus Finance.
Kathy excels at developing strong relationships with clients and colleagues across all levels of management. She is well-versed in effectively implementing and managing day-to-day operational procedures and regularly engages in rigorous problem solving with great success.
Prior to joining AdminaHealth and Salus Finance, Kathy was the Director of Membership Services at IDOC LLC, a practice management and development organization for optometrists. As Director, she created and developed a Member Service Department and team, increased engagement of new members by 50%, and surpassed projected growth for the year. Kathy has also held client service positions with both Reuters-Stockval and Newgate Capital.
Solutions Project Manager
A certified PMP (Project Management Professional), Ashley brings a wide range of knowledge and experience in the areas of project management and overall applications development life-cycle. As Solutions Project Manager and key member of the Technology Operations team, she plays a significant role in the project management, business analysis, testing strategies, overall product architecture, and continuous enhancements of AdminaHealth’s SaaS platform.
Previously, Ashley was the Product Manager at Upstream Rehabilitation where she led and oversaw product development, implementation, and support for the primary mission-critical practice management software systems, utilized by over 6,000 clinical, billing, and administrative end-users, in more than 600 locations nationwide.
Skilled at becoming the analytical subject-matter-expert for the company’s software systems, Ashley served as the senior business analyst liaison between IT and all areas of the business, interfacing with senior executives, business unit leaders, and vendors on behalf of IT, and leading the translation of business requirements into actionable deliverables in line with existing system architecture and design.
Ashley is an innovative, upbeat individual who grasps technology and understands the importance of quality, reliability and scalability, and who takes a personal interest in ensuring the delivery of best-in-class results.
Ashley is a PMI-certified Project Management Professional and holds a Bachelor’s degree in Business Administration, Management and Operations with a minor in Communications, from Clemson University.
Siobain McHugh has worked in the healthcare industry for the past 25 years with a focus on data management and data analytics. Prior to joining AdminaHealth, she held varying positions at Optum helping Fortune 100 employers with their healthcare operations productivity.
Most recently Ms. McHugh was Senior Manager at Optum where she was the subject matter expert for the data warehouse and reporting system working closely with Sales and Marketing.
She also spent many years as an Implementation Manager acting as the primary client contact between Optum and external data sources and vendors where she successfully managed the implementation of 10-12 integrated data warehouses for employers. She identified risks, managed timelines, and ensured appropriate resource allocation. In this role she worked directly with employers, brokers, TPAs, and hundreds of data suppliers. Here her focus was on business development, revenue retention, growth, and client satisfaction.
Siobain received her B.S. from Quinnipiac University and an MBA from University of New Haven. She is active with her community’s Meals on Wheels program and assorted school fundraising activities.
Gregg brings over 15 years of experience in data analytics, business analytics, and product ownership to AdminaHealth. He has found himself engaged at the intersection of finance and technology. Prior to joining the team, he held multiple roles at S&P Global Ratings where he generated and monetized alternative data insights and built out software platforms as a product owner.
He has a keen interest in the evolution of these industries and was also a member of S&P’s Emerging Technologies group. Additionally, Gregg has a strong interest in community involvement and is a chair of Red Cross Young Patrons as well as a mentor in the American Corporate Partners program.
Gregg holds a Master of Business Administration from NYU Stern School of Business with specializations in Strategy and Finance.
Jonathan brings significant experience from varied size enterprises to this position. Prior to joining AdminaHealth, he was an IT Business Analyst consultant on a multi-year implementation of the Charles River Investment Management Solution (CRIMS and CRA) for a large financial institution.
Before working in finance, he spent more than five years working for Change Healthcare (formerly Emdeon). As part of the Payment Distribution division, Jonathan was responsible for implementing a highly customizable application for Payers. The application offered a full range of claims communication and payment products to providers and insureds, and he was responsible for many high-AOV and strategically important implementations.
Throughout his career, he has focused on providing superior customer service through problem-solving and building trust.
Jonathan received his B.S in Mathematics from Rockhurst University.